‘Ben 10’ steps into LEGO void left by Bionicle’s end


LEGO Ben 10A few months back, LEGO announced it was ending its Bionicle line of buildable action figures. In its place we were promised a “new, more flexible buildable figure” from the creators of the Bionicle line, one based on “an established third-party property.”

Today we learn from Licensing.biz and Marketing Week that property is Cartoon Network’s Ben 10, an animated series about a boy who inherits an alien device that lets him transform into different superheroes.

It’s part of a larger deal between the Turner Media empire, which includes Cartoon Network, and the toymaker. There will also be a new LEGO Atlantis line in connection with a mini-movie, and LEGO sponsorship of both the Ben 10 and Star Wars: Clone Wars series.

Here and there ...

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Jayson Peters
Digital, social and print media pro. Nerdvana's founder, curator and editor.