A few months back, LEGO announced it was ending its Bionicle line of buildable action figures. In its place we were promised a “new, more flexible buildable figure” from the creators of the Bionicle line, one based on “an established third-party property.”
Today we learn from Licensing.biz and Marketing Week that property is Cartoon Network’s Ben 10, an animated series about a boy who inherits an alien device that lets him transform into different superheroes.
It’s part of a larger deal between the Turner Media empire, which includes Cartoon Network, and the toymaker. There will also be a new LEGO Atlantis line in connection with a mini-movie, and LEGO sponsorship of both the Ben 10 and Star Wars: Clone Wars series.