Alltel’s Chadvertising falls in Verizon’s revenge of the nerds

Technology, Television

medium_springChad, we hardly knew you.

As Tribune reporter Ed Taylor writes today, Verizon Wireless has completed its assimilation of Alltel’s stores and billing systems in the Valley.

While this of course means Alltel customers will now be served by Verizon personnel, perhaps more visibly for consumers it will literally change the face of mobile phone advertising.

No more will we be subjected to calls to “join the Circle” or be entertained by the four wily nerds’ attempts to outwit the perfectly coiffed Alltel pitchman known as “Chad.”

The cruelly well-adjusted slick talker, who had the gall to let slip that he didn’t know Dungeon Masters don’t have levels (dork!), will fade from out TV screens, just as the bumbling Sales Guy characters, each of whom represented one of Alltel’s competitors, have been phased out since Verizon began its acquisition of Alltel this year.

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