Arizona State University hopes to turn a PR disaster around this week as a select group starts voting to determine a new look for Sparky the Sun Devil's mascot...
Sparky the Sun Devil
Disney's redesign of the iconic ASU Sun Devil mascot Sparky has been so unpopular that the university is going to allow aspects of the updated costume to be...
Was this rebranding a case of Disney trying to take the Sun Devil by the horns, and shift a little-known PR loss from the distant past into the big win column?
