Today’s the day. The Sci Fi Channel is no more, replaced in a vortex of rebranding and other media industry buzzwords with an alien entity called, simply, Syfy. The new identity launches tonight with the network’s new series Warehouse 13.
In the spirit of changing the style and ignoring the many, many problems of substance, here are a few other cable networks with accompanying suggestions for retooling their brand identities in the age of Syfy.
Cartoon Network — BuyBuy!
Comedy Central — HaHa
Lifetime — Boohoo
C-SPAN — Zzzzzzz…….
Fox News — Foxee Ladies
Spike — FRAT-TV
Discovery — All Disasters, All The Time
What are your ideas?
- 2-minute Syfy promo tops any Sci Fi Channel Original Movie
- Rebranding ain’t pretty business, folks
- Sci Fi Channel alumni put to work in Syfy’s ‘Warehouse’