Pottermore no more? ‘Wizarding World’ rebranding comes to J.K. Rowling portal

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If you’ve seen Fantastic Beasts: The Crimes of Grindelwald, you probably noticed the “Wizarding World” label now being used on J,K. Rowling’s magical creations.

Now, it appears this re-branding is expanding (Expando Rebrandum?) to take over Pottermore, the online portal launched in 2011-12 for behind-the-scenes features and supplemental content as well as Harry Potter e-books and audiobook sales.

Over the coming months we will be packing up our box of quizzes, features and articles, and moving them to WizardingWorld.com.

“Wizarding World Digital – a new joint venture between Pottermore and Warner Bros. – will be bringing out new digital experiences in the coming months.”

Pottermore Ltd’s registered user database will transfer over to Wizarding World Digital LLC and Wizarding World Digital Ltd “on or around 15 May, 2019,” according to an announcement emailed to existing users on Monday, May 13.

According to The Bookseller, no Pottermore jobs are at risk in the move, and Pottermore Publishing will continue to publish the digital books and audio downloads while no longer facing any content rights issues.

So, stay tuned for updates on those “new digital experiences.”

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