If you caught Albert Ching’s June 20 Tribune story “More men seeking sneakers for shoe collections,” you know that acquiring massive piles of footwear is big business and no longer just the realm of fashionistas and Philippine politicos.
So it should come as no surprise that when Nike goes “future-retro” and releases a limited-edition pair of sneakers based on the self-lacing shoes worn by Marty McFly in the 2015 world of Back to the Future II, they would go for as much as $2,000.
But I still want to know: Where’s my hoverboard, Mattel?
Michael Maloof is co-founder of “the official McFLY 2015 project,” a grassroots movement to get Nike to make available to consumers the futuristic-looking sneakers seen in Back to the Future II. And he would like me to point out this story by CNBC’s Darren Rovell, who reports:
“Nike is not using “Back to the Future” or the word “McFly” in its release of the current shoe. Sources tell me that the shoe and apparel company is trying to figure out how just how much NBC Universal, which owns the rights to the film and is the parent of CNBC, wants to associate with this product.”