LEGO is ending its popular Bionicle toy line after the next release in January, according to a post on Wired’s GeekDad blog.
Next summer the company will launch a “new, more flexible buildable figure property” from the creators of the Bionicle line. The announcement, reposted on GeekDad says, the new product will be geared toward a younger audience through its association to “an established third-party property starting in January.”
Bionicle was different from other LEGO sets because it imposed a story on the children who played with them. This didn’t stop fans from inventing their own stories, however — and that’s how the product will live on:
Although there presently are no plans for more sets, the BIONICLE story is not ending. BIONICLEstory.com will remain an active site, with new story content updated by long-time BIONICLE writer Greg Farshtey. In addition, LEGO Group hopes to work with you, the fans, to continue to grow and expand the BIONICLE story universe.