Netflix sells out

netflix_mailerNetflix agreed Wednesday to delay fulfilling customers’ requests for DVD and Blu-ray titles from Warner Bros. for their first 28 days on the market, bowing to studio pressure to give preference to those would would purchase the discs.

The move, reports The Associated Press, is a first for the rental company, which has 11 million subscribers. More such deals are expected with other studios this year.

The reason is simple: Warner Bros. is feeling the pinch as consumers who once had the disposable income to buy new movies as soon as they came out switch to services like Netflix and Blockbuster Online.

In return, Warner Bros. reportedly is giving Netflix a discount on their discs and allowing more titles to be viewed online by Netflix subscribers.

In an age when media piracy is already rampant, this move is bound to stir even more anger against the big studios, and Warner Bros. in particular as the trailblazer. I suspect it won’t be long before many Netflix subscribers say “That’s All, Folks!” and either turn to alternative services or, unfortunately, hoist the Jolly Roger.

Subscribe for free updates!


View previous campaigns.

Powered by MailChimp

Nerdvana Media will use the information you provide on this form to be in touch with you and to provide updates and marketing. Please let us know all the ways you would like to hear from us:

You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.