The latest internet viral marketing campaign for The Dark Knight has switched gears from it’s focus on the Joker and is now asking fans to show their support for Harvey Dent (played by Aaron Eckhart), the District Attorney hopeful who may have what it takes to save Gotham City from its current state of hightened criminal activity.
The website www.ibelieveinharveydent.com gives fans some nice looking campaign posters (in the form of PDFs) to start, then asks them to go out into public and show off the signs or do something else to support Harvey (like performing a dance or song), and finally upload photos and/or videos to the site. The best videos and pics will then be featured on the site.
But wait, there’s more. The promotional campaign gets more “real” on Saturday (March 15) when a car, van or bus (they don’t really say) will appear in Scottsdale to rally supporters.
It’s not clear what will happen or who will appear during the rally. You’ll just have to show up to find out.
Schedule for Dentmobile appearances in Scottsdale:
11 a.m. – 2 p.m.
Downtown Scottsdale: Indian School Road and Scottsdale Road
3 p.m. – 4 p.m.
Scottsdale Mall: 7014 E. Camelback Rd.
4 p.m. – 5 p.m.
Fiddlestix: 8800 E. Indian Bend Rd.