Duracell Star Wars Rogue One toys

I’m not crying, you’re crying: Duracell does it again with Star Wars marketing

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It’s not even Halloween, but the Christmas commercials are already upon us. But along with the holidays, December also brings Rogue One: A Star Wars Story — and a new video ad for Duracell batteries highlights how seamlessly the rebellious spirit of youth combines with the joys of space-fantasy adventure in a Galaxy Far, Far Away.

The TV spot, “How the Rebels Saved Christmas,” certainly knows how to tug on the heartstrings of anyone with a heart, by featuring the kind of imaginary play so many of us engaged in way back when in a children’s hospital ward decked out for the holidays. It’s an emotional evolution from “Battle for Christmas Morning,” last year’s action-packed Duracell commercial in the run-up to Episode VII: The Force Awakens.

Via TheForce.net

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