20th Century Fox announced today that James Cameron’s box-office-record-breaking Avatar will get a second chance to make buckets of money thanks to a re-release on August 27th in digital 3D and IMAX 3D screens worldwide.
If you’re one of the two people who missed it the first time, or, you’re jonesing for your umpteenth dose of Na’vi action, this comes as good news. But one has to wonder: is it really necessary? Coupled with recent news of the April 2012 3D re-release of Cameron’s other blockbuster, Titanic, it’s beginning to look like Cameron has been blinded by the 3D hundred dollar bills flying into his bank account. After all, wasn’t it Cameron himself who bemoaned the 3D conversion process, stating that the only way to stay true to the new medium was to shoot the film with specially designed 3D cameras? Hmm.
Regardless, I’m sure I’ll be heading to the theatres in August to see Avatar…again. And come April 2012, I’m sure I’ll see Kate and Leo in all their 3D conversion glory as well.
Will you see Avatar again? Do you think 3D conversion is worthwhile?
Source: Yahoo! Movies
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