You’d think that theater owners prosperous enough to have IMAX and 3-D screens in their movie houses would be delighted with the upcoming March 5 opening of Alice in Wonderland, starring Johnny Depp and directed by Tim Burton.
Not so, according to a report I heard the other day on National Public Radio.
James Cameron’s Avatar is still doing so well that the nation’s cinema impresarios are reluctant to turn over screen time, even for such a high-profile and no doubt profitable alternative. But in the end, they won’t have much choice: Most theater owners would have committed to a big Disney release like this long ago in binding distribution contracts.
Or, off with their heads!