Relativity Media will produce a live-action movie based on Hasbro’s classic elastic action figure, Stretch Armstrong.
“We are absolutely thrilled to partner with Hasbro, a company whose global reach and ability to innovate has made them immensely successful in the arena of brand re-imagination– as evidenced by their legacy of creating such franchises as Transformers and G.I. Joe,” said Relativity co-president Tucker Tooley in a statement. “We look forward to bringing Stretch Armstrong to audiences worldwide.”
“Stretch Armstrong is a great example of Hasbro’s rich portfolio of intellectual properties that we are continuing to develop globally,” added Hasbro president and CEO Brian Goldner. “We are excited to partner with Relativity on this movie as they are a growing and innovative studio.”
I’m sure you are thrilled and excited guys! The last Transformers movie soared past $1 billion global gross, after all. And people are pretty stoked about the new G.I. Joe flick, despite Paramount’s obvious missteps on the first installment.
Look for Stretch Armstrong on the big screen April 11, 2014.
