Nintendo apparently has never had a Super Bowl ad before (last year’s cool Pokemon 20th anniversary spot notwithstanding, as The Pokemon Company is a different entity).
All that changes Feb. 5, when a 30-second ad for the new Switch console and The Legend of Zelda: Breath of the Wild is scheduled to air during Super Bowl 51’s fourth quarter.
The Switch and Zelda go on sale March 3, with Breath of the Wild also releasing for Nintendo’s discontinued Wii U system.
“The most anticipated video game system and video game of the year will be seen on the biggest stage of the year,” said Nicolas Chavez, Nintendo of America’s vice president of marketing, in a press release. “Nintendo Switch will change how, when and where people play games. It’s only fitting that we’re changing how, when and where we advertise those games.”
Imagine Dragons’ new jam “Believer” co-stars in the promo. Here’s some trivia I didn’t know: At The Game Awards in 2014, the same band closed the show by performing a medley of music from The Legend of Zelda: Majora’s Mask with veteran Nintendo composer Koji Kondo.
An extended, 90-second version of the spot appears below, and it showcases Switch’s mobility and versatility.
More from Nintendo:
The names and launch timing of Nintendo Switch games featured in the extended cut include The Legend of Zelda: Breath of the Wild (March 3), 1-2-Switch (March 3), Mario Kart 8 Deluxe (April), ARMS (spring), Splatoon 2 (summer), Just Dance 2017 from Ubisoft (March 3) and Ultra Street Fighter II: The Final Challengers from Capcom (launch timing TBD).
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