The company has been struggling with sales losses following a recent price cut for its latest model, the 3DS, and disappointing sales of its sunsetting home console, the Wii. A new version of that hardware, the Wii U, is expected to debut later this year.
Here’s how Nintendo spins the news:
Two of Nintendo’s top-selling video game systems are getting attractive new prices. Effective May 20, the suggested retail price for the larger Nintendo DSi XL will be $129.99 and the suggested retail price for Nintendo DSi will be $99.99.
Both the Nintendo DSi and Nintendo DSi XL systems come pre-loaded with a variety of fun software, including Flipnote Studio, Nintendo DSi Camera and Nintendo DSi Sound. Nintendo DSi XL comes with additional pre-installed games and applications, including Brain Age Express: Arts & Letters, Brain Age Express: Math and Photo Clock.
The Nintendo DS family has more than 2,000 different packaged and downloadable games for veteran and new players of all tastes. These include timeless Mario games like New Super Mario Bros. and Mario vs. Donkey Kong: Minis March Again!, puzzling adventures like Professor Layton and the Last Specter and Dr. Mario Express, fun software like Photo Dojo andShantae: Risky’s Revenge, the gray matter-stimulating Brain Age: Train Your Brain in Minutes a Day! and Brain Age 2: More Training in Minutes a Day! and upcoming games like Pokémon Conquest, which is available June 18.
The new suggested retail prices provide an even greater incentive to pick up the systems, and provide an easy option for parents who want to introduce younger kids to their first portable games.
With graduations looming, Father’s Day approaching and the start of the summer travel season imminent, the new suggested retail prices appeal to all kinds of shoppers.
For more information about Nintendo DSi or Nintendo DSi XL, visit http://www.nintendo.com/ds.