Nintendo: This is a Mario game, that is not

Mario Nintendo DS gamesNintendo is dropping the suggested retail price of its venerable DS Lite portable system to $99.99 in the United States, effective June 5.

The company is also repackaging six DS games starring its iconic adventuring plumber in red boxes, because it’s apparently difficult to distinguish a Mario game from a non-Mario game?

“From the moment it launched, Nintendo DS Lite hit a sweet spot for consumers in terms of value, experience and fun,” said Nintendo of America president Reggie Fils-Aime in a statement. “This new price point will introduce Nintendo DS Lite to even more consumers, and the new red packaging will make it easy for them to find their favorite Mario titles.”

The DS Lite has remained popular even as new versions entered the market, first the camera-equipped DSi and, more recently, the long-awaited 3DS. The lower price will establish it even more as the handheld of choice for casual gamers and make those single-cartridge family foursomes in Mario Kart DS all that more affordable).

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