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‘Lich King’ conquers PC game sales record

World of Warcraft expansion Wrath of the Lich King

Image courtesy of Blizzard Entertainment, via Games Press: A human death knight explores the Grizzly Hills in World of Warcraft: Wrath of the Lich King.

World of Warcraft’s second expansion is the fastest-selling PC game of all time.

Wrath of the Lich King sold more than 2.8 million copies in the first 24 hours of its release, based on company and distributor records. This eclipses the previous record of nearly 2.4 million copies sold in 24 hours, set in January 2007 by Blizzard’s first WoW expansion, The Burning Crusade.

Wrath of the Lich King was released Nov. 13. In celebration of the launch, more than 15,000 stores throughout the world had their doors open at midnight to welcome thousands of expectant players, many in costume as their favorite characters from the online fantasy world.

World of Warcraft expansion Wrath of the Lich King“We’re grateful for the incredible support that players around the world have continued to show for World of Warcraft,” said Mike Morhaime, CEO and cofounder of Blizzard. “Wrath of the Lich King contains some of the best content we’ve created for the game so far, and we look forward to seeing even more players log in to experience it in the days ahead.”

Prior to the Wrath launch, WoW’s subscriber population had grown to more than 11 million players, further strengthening its position as the world’s most popular subscription-based massively multiplayer online role-playing game.


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