Girl gamers have always been out there, but a Tempe company is launching a promotion that seeks to raise their profile.
Declaring February “Girl Gaming Month,” Evil Controllers is unveiling a pink camouflage controller for Xbox 360 described as “tough as nails, yet stylish.”
They’ll also be hosting a video competition with OpTic Gaming’s Girls Division that will run throughout the month, encouraging girl gamers to upload their best gaming montage videos to a YouTube channel with montage music from one of five Midnite song choices. The winner will receive the new pink camo unit.
But she won’t be the only winner: Evil Controllers will donate some of the proceeds from each pink camo controller sold to the fight against breast cancer.
The company originally wanted to do the promotion in October, which is National Breast Cancer Awareness Month. Profiled in the Dec. 26 issue of the East Valley Tribune, Evil Controllers sells modified video game equipment. Their customizations are about more than “pwning” the opposition: Part of the company’s business model includes making it easier for people with disabilities to enjoy the same video game experiences as everyone else.
“I like to say even though we’re Evil, we like to do good as well,” said spokeswoman Lindsey Olson.
The pink camo imaging add-on will sell at a discounted price of $34.99, marked down from retail price of $44.99, and can be added to any of Evil’s modded controllers. A non-modded pink camo will sell for $79.99, discounted from the retail price $89.99.
For $154.99, you can get the Girl Gamer Evil Bundle, a basket of goodies valued at $264.99 that includes the pink controller with a basic auto-burst mod that can be upgraded at extra cost, a tank top with the company’s logo given a feminine twist, a keychain and more. The tank top can be bought separately for $14.99.
