“At this time of year, consumers have a near-insatiable demand for family entertainment,” said Nintendo of America president Reggie Fils-Aime. “And this simplified Netflix access will help bring families together more quickly, more easily and in more ways than ever before. More than 3 million Wii systems have already connected to Netflix, demonstrating how easy the service is to set up and use.”
Netflix customers with a Wii and a broadband Internet connection can now watch movies and TV shows available on DVD right from the Netflix option on the Wii Menu.
“The availability of Netflix right on the Wii Menu adds significantly to the ease and convenience that attracts our members to the Netflix streaming experience and is an important step in our efforts to continuously improve the service,” said Reed Hastings, co-founder and CEO of Netflix.
Last week, Sony announced Netflix streaming would go disc-free for PlayStation 3 users. Microsoft’s Xbox 360 has had native streaming for some time.