A British video game retailer now literally owns the souls of thousands of online customers who agreed to terms and conditions that include an “immortal soul clause.”
GameStation added the stipulation as an April Fool’s Day gag. The 12 percent of customers that day who actually read the contract and opted out of the provision were rewarded not only with continued ownership of their immortal soul, but also a coupon code worth £5 at the site.
The rest of you? The company promises it was just a joke, and you can keep your soul.