By: Weslie Swift
PHOENIX – Get ready to see Taco Bell chips at your local grocery store.
The fast food chain is launching their own line of chips inspired by their hot sauce packets.
“Our sauce packets are one of the brand’s most unique aspects and were the natural choice for both the flavors and packaging of our tortilla chips,” Taco Bell chief brand officer Marisa Thalberg told CNBC.
The chips come in three flavors. The “classic” one is seasoned with salt only. Meanwhile, the “mild” and “fire” chips are flavored with peppers and spices.
The chips are not only packing the heat, they also have the potential to crush Doritos’ sales. But rest easy, friends. The Doritos Locos Tacos are not leaving Taco Bell’s menu anytime soon.
Taco Bell is bringing their chips to store shelves this May.