Carl’s Jr. honors Steven Spielberg with Spielburgers

By Ashlee Larrison

PHOENIX – How do you properly honor a film legend like Steven Spielberg? You name a burger after him, of course.

What was formerly known as the Charbroiled Slider at Carl’s Jr. has gotten a name upgrade. It’s now called the “Spielburger”, in honor of the Jurassic Park director.

“Carl’s Jr. fans are huge movie buffs so we wanted to pay homage,” said chief marketing officer for CKE Restaurants Holdings, Jeff Jenkins.

The name change also correlates with the release of Spielberg’s latest movie Ready Player One, which opens Thursday.

The company hopes to catch the eye of Spielber with the promotion.

The Spielburger will remain one of the cheapest items on the menu, costing Spielberg fans only $1 to enjoy.

It will be available through late April.

Although the name change will be promoted on the company’s social media accounts, the in-store menus will continue to refer to the burger by its original name.

Content courtesy of Your Phoenix CW6. See more stories like this here. CW6 KASW

UPDATE: Mr. Spielberg responds:

Subscribe for free updates!


View previous campaigns.

Powered by MailChimp

Nerdvana Media will use the information you provide on this form to be in touch with you and to provide updates and marketing. Please let us know all the ways you would like to hear from us:

You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.

Samurai Comics