Action! (Figures!) Star Wars fans drive Rogue One toy rollout

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With a new Star Wars movie in cinemas every year of the foreseeable future, it goes without saying that the “merchandising! merchandising! merchandising!” would be in overdrive with new toys and collectibles for fans of all ages on their way ahead of December’s debut of Rogue One: A Star Wars Story.

This time, Disney is getting creative by letting creative fans take the reins of its “Go Rogue” social marketing campaign that involves a series of fan-created, stop-motion shorts that kicked off this week with key toys in a starring role, of course. And you can get in on the act, creating and submitting your own Star Wars short stories or skits starting Sept. 30.

Rogue One director Gareth Edwards and a panel of others will choose the winners, who will score an invite to a Lucasfilm screening of Rogue One in San Francisco — and also get to see their own works on the big screen.

An assortment of Rogue One merchandise on display in the shorts is available for pre-order starting today, and comprises collectibles from Hasbro, LEGO, FUNKO, JAKKS Pacific, Mattel and Disney Store. (The Death Star plans are represented by LEGO building kit instructions, naturally.) More Rogue One items will be revealed Sept. 30 when the Go Rogue contest period begins.

In other Rogue One news across the web, the latest episode of The Star Wars Show introduced a new character, the black Imperial astromech droid C2-B5, and a new synopsis for James Luceno’s prequel novel Catalyst, out Nov. 15, elaborates on how some of the film’s principal characters know each other — check it out here, if potential spoilers don’t deter you. You can pre-order the novel now (and support Nerdvana in the process).

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Jayson Peters

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