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Nintendo charts mobile future with DeNA, stands firm with new NX hardware announcement

New Super Mario Bros.

It’s official: Nintendo is working on a new console, code-named the NX, as well as a plan to roll out games on mobile devices under a deal with Japanese mobile magnate DeNA.The partnership will also involve the successor to the Club Nintendo loyalty program, which is winding down and set to close July 1. The new membership service will be cross-platform, compatible with Nintendo’s own hardware as well as with PCs, tablets and smartphones.

The partnership will also involve the successor to the Club Nintendo loyalty program, which is winding down and set to close July 1. The new membership service will be cross-platform, compatible with Nintendo’s own hardware as well as with PCs, tablets and smartphones.

Not much is known yet about Nintendo’s new NX hardware, but if the company has learned anything about marketing it’s likely to be a home console that breaks away from the Wii family entirely to chart a new destiny. Oh, and this is important: It will support the Club Nintendo heir that Nintendo is developing with DeNA.

As for Nintendo’s long-awaited debut on mobile platforms, this will take the form of new gaming apps that use Nintendo’s characters and are tailored to the capabilities of smartphone and tablet operating systems, rather than ports of existing titles.

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