Star Wars toy commercial from Duracell fires up imagination

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Yeah, Duracell also has a kick-ass Star Wars toy commercial. (Sort of. Lightsabers gotta have batteries, right?) Who wouldn’t get their imagination charged up by this? (Remember when Darth Vader fought the Energizer Bunny back in 1994? This is way better.)

It’s powerful in all the same ways as the recent announcement trailer for Disney’s Playmation wearable roleplaying tech. (Star Wars at 0:33.)

Toys “R” Us and PlayStation are responsible for other recent Star Wars marketing masterpieces. Clearly, the Force is with advertisers this holiday season.

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Jayson Peters
Digital, social and print media pro. Nerdvana's founder, curator and editor.