Ever heard of OYOs? Yeah, me neither. But that hasn’t stopped ASU from partnering with OYO Sportstoys to launch a range of “LEGO-compatible” minifigures clad in Sun Devil uniforms.
Not an ASU fan? You can get similar minifigures representing other schools including Ohio State, LSU, Texas A&M, Kentucky, Georgia, Clemson, Nebraska and Michigan State.
Whereas an individually packaged and random LEGO minifig runs about $3, one ASU OYO minifig costs $12.99, and doesn’t appear to represent any particular player.