To avoid any possible litigation over its name, Phoenix Comicon is rebranding as Phoenix Comic Fest.
Last month, San Diego Comic-Con International won a trademark lawsuit against Salt Lake Comic Con in a ruling that was bound to have implications for the many similarly-named events across the county, according to The San Diego Union-Tribune.
Square Egg Entertainment, Phoenix Comic Fest’s parent company, issued the following statement Tuesday about the Phoenix Comicon rebranding:
In recent months, the use of the word Comic-Con, and its many forms, has become litigious. We would prefer to focus on creating the best events and experiences for our attendees.
Therefore, effective immediately, our event held annually in Phoenix in the spring will be rebranded as Phoenix Comic Fest. It will take the remainder of this week to transfer our website, social media sites, and other assets to the new name. In the meantime, we look forward to bringing you more guest announcements, more comic creators, more programming, and more excitement for 2018.
In the coming weeks, look for announcements about our improved entry points and security, new partners, and more!
Phoenix Comicon rebranding aside, the event has already experienced significant change in the past year, first with its business model shifting away from volunteers to paid staff, then dealing with a security incident that has had ripple effects of its own across the industry.
Of course, it’s not the first name change either for the event that started as Phoenix Cactus Comicon in 2002. It was held in Ahwatukee, Mesa and Glendale before settling in its current downtown Phoenix venue.
Phoenix Comic Fest is scheduled for Memorial Day weekend, May 24-27, at the Phoenix Convention Center. Check out all the recent guest announcements here.