Classic Dungeons & Dragons back in print! - Available now @ Dungeon Masters Guild

In Blackest Night, no marketing opportunity shall escape my sight!

Banner: Calling all adventurers! Create or find your new adventure @ Dungeon Masters Guild

bnrings

Remember when your cereal choice was decided by the shiny toy contained within? DC Comics certainly remembers that marketing trick. After the super popular Black Lantern ring giveaway associated with this summer’s event comic “Blackest Night,” DC is going back to the well once more, or technically seven times more.

Comic book stores who order specific numbers of a certain titles in November will be able to purchase bags of the various Lantern factions’ rings. First up, on Nov. 4, will be the yellow Sinestro Corps ring. After that every other week will feature a different ring, orange, red, green, blue, indigo and finally violet.

DC, realizing what a great opportunity it has here, is focusing some attention on a few lesser known (and lesser selling) books including “R.E.B.E.L.S.” (for the chance to buy indigo rings), “Doom Patrol” (yellow), “Booster Gold” (orange) and “Outsiders” (violet). They’re also throwing retailers and fans a bone by including the higher profile titles of “Blackest Night” (green), “Justice League of America” (red) and “Adventure Comics” (blue) in the promotion.

“Blackest Night” already seems to be succeeding on its own even without the gimmicks, but I suppose a little more hype never hurts.

Subscribe for free updates!

Newsletters

View previous campaigns.

Powered by MailChimp

Nerdvana Media will use the information you provide on this form to be in touch with you and to provide updates and marketing. Please let us know all the ways you would like to hear from us:

You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at news@nerdvanamedia.com. We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.

About the author

Scott Kirchhofer

One of Nerdvana's founding bloggers, Scott Kirchhofer is a graphic artist and designer of the Nerdvana logo, as well as a gamer and comic book movie fan.

4 Comments

Post a comment...