The Walt Disney Co. announced Monday it is buying Marvel Entertainment for $4 billion, adding 5,000 beloved comic-book characters to its ranks and gaining an instant foothold in the key demographic of young American men, who are inexplicably unimpressed with Disney Channel faire like Wizards of Waverly Place and JONAS.
It’s also worth noting this brings Disney into direct competition with Warner Bros. in the comics-to-movie arena and opens up a world of possibilities with the Marvel Island attraction at Universal Orlando. As one blogger put it:
Wonder when the license agreement runs out on that (Aside: Can you say fifth gate Walt Disney World fans? WDW might finally get its thrill park. Let that sink in.)
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