Dark Horse Comics opens Dark Horse Direct consumer storefront

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Dark Horse Direct

Dark Horse Comics on Monday unveiled a new business venture: a business-to-consumer division called Dark Horse Direct that is focused on bringing high-end, limited-production collectibles directly to fans.

With the online storefront, Direct.DarkHorse.com, the company aims to offer fans the finest statues, toys, and figures from their favorite graphic novels, television series, and video game franchises.

“Dark Horse Direct is the latest example in Dark Horse’s long history of innovative business practices,” president and founder Mike Richardson said in a statement. “Dark Horse constantly looks for new ways to inspire passion in our fans in every format possible, which is why a direct-to-consumer program is the most logical move as we continue to grow our business and cultivate new fans.”

The first Dark Horse Direct offering available is the Game of Thrones: Tormund Giantsbane Figure. Available for pre-order now, Tormund retails for $40 and is due to ship to website customers in early August. Also, 300 of the figures will be available for purchase in the Dark Horse retail booth #2615 at San Diego Comic-Con International later this month.

The inaugural DH Direct lineup continues with the Umbrella Academy: Spaceboy Maquette. “Masterfully sculpted and painted at 14” tall by 19” wide, this Umbrella Academy: Spaceboy Maquette evokes the character exactly as writer Gerard Way (My Chemical Romance, True Lives of the Fabulous Killjoys) and artist Gabriel Bá (Two BrothersDaytripper) conceived him to be.” The Umbrella Academy: Spaceboy Maquette retails for $299.99 and is now available for pre-order.

Dark Horse Direct also presents a throne fit for the true leader of Westeros with the Game of Thrones: Iron Throne 18” Replica. “With HBO Licensing and Retail and the talented artisans at Gentle Giant, DH Direct has replicated the seat of the kings of Westeros.” The replica retails for $499.99 and will ship later this year, opening for pre-order in the coming weeks.

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Jayson Peters

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