Did Traci Lords’ B-movie pre-make do a better job selling John Carter story than Disney?

Sci-Fi & Fantasy

Yesterday I looked briefly at the mess Disney has made of marketing the $250,000+ John Carter, an epic based on Edgar Rice Burroughs’ (Tarzan) classic Martian adventures. That got me looking back in the Nerdvana archives at a much-older post about a direct-to-DVD (and Syfy) adaptation, Princess of Mars, starring Traci Lords and Antonio Sabato Jr.

Say what you will about Asylum’s hastily made “pre-makes” of upcoming or recent sci-fi/fantasy/horror flicks (previous examples include Snakes on a Train, Transmorphers and AVH: Alien vs. Hunter— but I really think they took a better tack in promoting this 100-year-old institution than the folks at Disney have.

With the clock ticking to its film’s March 9 release, Disney’s been tweaking its marketing campaign — and the final trailer, unveiled late yesterday, shows some improvement, focusing on the out-of-this-world action:

More about John Carter on Nerdvana:

About Jayson Peters

Nerdvana's founder and owner. A former East Valley Tribune copy editor, page designer and website editor, he is now Digital Editor for The Pueblo Chieftain in Southern Colorado, a web design instructor at Pueblo Community College and president of the Southern Colorado Press Club. He has contributed to the popular GeekDad blog and taught online media at Arizona State University’s Walter Cronkite School of Journalism and Mass Communication, his alma mater. Lifelong Star Wars fan and Trekker who also worships all things Tolkien and Doctor Who.