Yesterday I looked briefly at the mess Disney has made of marketing the $250,000+ John Carter, an epic based on Edgar Rice Burroughs’ (Tarzan) classic Martian adventures. That got me looking back in the Nerdvana archives at a much-older post about a direct-to-DVD (and Syfy) adaptation, Princess of Mars, starring Traci Lords and Antonio Sabato Jr.
Say what you will about Asylum’s hastily made “pre-makes” of upcoming or recent sci-fi/fantasy/horror flicks (previous examples include Snakes on a Train, Transmorphers and AVH: Alien vs. Hunter) — but I really think they took a better tack in promoting this 100-year-old institution than the folks at Disney have.
With the clock ticking to its film’s March 9 release, Disney’s been tweaking its marketing campaign — and the final trailer, unveiled late yesterday, shows some improvement, focusing on the out-of-this-world action:
More about John Carter on Nerdvana:
- Finally, a John Carter trailer that might get people to go see the movie
- Watch the first clip from John Carter
- Mars, lock up your women: Is Newt’s moon madness really just a layover?
- Celebrating 100 years of John Carter
- Trailer: Martian world of John Carter unfolds
- John Carter trailer takes us to Mars
- ‘John Carter’ loses the ‘Mars’ (except for the poster)
- Traci Lords beats Pixar to ‘Mars’
- Love and war on the Red Planet
